Businesses, small or big, have one primary objective! And it is to make good profits and expand their business. This objective gets fulfilled by attracting more customers. Every online and offline business has a website, that is the first point of reference. Customers browse through a website to know more about the brand. If they like what they see and read chances are they make a purchase or request for a service. Also, sometimes, customers also share a brand’s business website with their friends and family. And this attracts more online users to the site, who can convert into permanent customers.
Hence, developing a high-quality website is essential. The process might seem easy today, considering the advanced solutions that are made accessible. You can opt-in for a template that provides you the correct guidance. Using that, you can publish all that you find relevant for your brand in unique ways. However, sometimes, business owners might forget the primary objective of creating a website that is to inform and draw in potential customers. Here there’s a need for an expert service provider specializing in website design and SEO. To know more, you can opt-in for website design and SEO by Industry experts.
Your prospective clients and customers form the nucleus of your business. You shouldn’t be overlooking any of their requirements as you design your website. It might have a detrimental impact on your site. Different customers have different needs. And it is essential that you tune into these requirements to cater to it all successfully. Discussed below are five basic website design guidelines that will enable you to keep your existing clients and attract new ones.
1. You should always develop a compelling copy
Your “copy” is an integral element in website design. It creates a foundation that leads to your first impression. Considering the competitive online business landscape, no brand will want to lose out the opportunity of impressing their potential customers at first sight. Customers today have become more cyber-savvy and are always comparing the website with others. Hence, they will first take note of the paragraph alignment and the header. They will keenly analyze the layout, content flow, image selection and, and the overall site layout. You need to engage your customers and readers, with a compelling copy/content, and the rest will follow naturally. If your copy is engaging, it will draw in more and more customers.
2. You need to get all the fundamental aspects correct
Every successful website should execute a couple of elements correctly! As discussed in the previous point, a clear and accurate copy helps your customers to know what the site is all about. It is essential to make both the service and product offering clear. You also need to realize your value proposition! Do you know what separates you from other market players? Here it is essential to add in proper links as well as download correct content that provide value to customers. It will lead to quality and ongoing engagement.
Make sure that you add a navigation menu that has distinct and compelling CTA’s (Calls to Action). It will enable the brand-new prospects to get the necessary content that they are looking for. Finally, it is essential for your website to have a constant brand appeal all through the web pages. If you can get this correct, you will be able to grab more customer attention and retain their interest.
3. Offer content that educates
Customers today want relevant information! Hence, it’s a smart call to convert your website into a repository of informative and exciting content. The more you elucidate your expertise, the higher will be the frequency of organic traffic to your site. Develop a good looking and searchable site that is replete with industry best practices, case studies as well as thought-provoking leadership articles and blogs. All this information will help people to arrive at an informed decision about your product or service. Make sure to add videos, eBooks, video blogs, and infographics to your website.
4. Always concentrate on what your customer needs
Everything about business comes back to one common point, i.e., user experience. There are business owners who mull over the website styles relevant today and the SEO practices while creating their business sites. You need to think of the factors that will get you a higher rank in Google. But you also need to think about your users and customers. They are the reason why you have your business. Hence, user experience needs to be given more importance than ever. And you can get this done by making your website more navigable. Also, furnish your site with an authentic email address and contact number, for users to get back when they need to. It will assure them that your brand listens to the customers.
When customers feel heard and acknowledged, they realize that customers are essential for the brand. And this helps to attract other clients as well.
5. You must take your online visitors and customers on a journey
Every time a prospective client or a random online viewer visits a website, it is an entirely new experience. And as a brand, you should pay heed to this experience. It is essential that you guide your online users correctly and take them on a complete journey through your website. You can get this done by making use of compelling CTA’s (Calls to Action) as well as the perceptive design elements.
You can experiment with several aspects and options here! Think creative and opt-in for the directional buttons and icons. You can also make a selection of images to demonstrate your business story. This way, you will also be depicting your business persona. Make sure that the copy is crisp and minimum. Also, make sure that you are developing a mobile responsive design right from the start. Your content should also be original, well researched, and one that addresses the customer pain points.
When your pool in all these five tactics, you can develop a website that is perfect for your online users to browse through. They would want to spend more time on the site. And this will increase your search rank and will draw in even more potential uses.