It is estimated that both Google Play and Apple’s App Store boast of nearly 750,000 – 800,000 apps and the number just keeps increasing every single day. Therefore, with the constantly increasing number of mobile apps every day, the competition keeps getting tougher and the need for your app to emerge at the top increases. You may have developed the perfect app for the health conscious section of the population. This app might cater to every single health issue that your target audience may be facing. However, in the absence of the right mobile app marketing strategy, your app will fail to shine through and it will end up being just another app for the health conscious. Availing of the digital marketing services in India is an effective way to ensure that you take every possible step to make sure that your mobile app does well on these platforms. For this, you need to build a very strong foundation for your mobile app marketing and your strategy must be unique. Given below are some essential tips that will help you immensely to ensure that your mobile app gets all the coverage that it deserves.
1.) Optimise your mobile app:
This is the first and the most important way to get the attention of your visitors and compel them to download your mobile app. Just like SEO, you can also optimise mobile apps to ensure that your app shows up when similar apps are being searched for.
Needless to say, the title of your app plays a very important role. Therefore, instead of selecting a fancy name that may never get searched, it is better to use a keyword in your title. To get a clear idea of what keywords you could use for your app, you must refer to the Google AdWords Keyword tool. For better optimisation, you must use the mobile device setting for results specific to the mobile devices. It is also important that you fill in every other detail pertaining to your mobile app with as much precision as possible, including selection of the appropriate category.
Besides, once your mobile app has found its way into Google Play or the App Store, it is important that you resort to spreading the word on your social media profiles like Facebook, Twitter, LinkedIn and the likes.
2.) Reviews work in your favour:
It is important that you realize the power of getting reviews for your mobile app. It helps build credibility and can drive more visitors to download your app. However, you must not use unethical means to get reviews or you run the risk of your app getting banned by Google or Apple.
A better way to get reviews is by giving the users who download your app some extra free goodies in return for a positive review. For instance, offering extra credits is a great way to get your app users write something nice about your app and help spread the word.
3.) Consider using Reddit, Quora and other such platforms to display your ads:
You may not realize it but platforms like Reddit and Quora can help drive a humongous traffic to your mobile app and the price for placing your ad is unbelievably cheap and easy on the pockets. The rise of digital marketing services in India enables you to market your mobile app easily. Besides, you can also consider placing ads on websites that belong to the same category as your mobile app. This will help build credibility factor and the fact that these advertising costs are not expensive can help you design a budget that you can assign specifically for advertising your apps on these platforms for maximum returns.
