Today, more people than ever flock to the internet to locate information on just about everything. They start their quests for knowledge, services or products by using search engines. When creating content for your website, search engine optimization is an important tool to increase traffic to the site with modest effort and little to no extra cost, as your own time is needed.
SEO is a process in which specific keywords are added to content. These keywords are those that are found most often in search engine results. Proper page organization and inclusion of keywords help drive your website higher in search engine rankings and helps customers find your company online. The process of creating effective SEO copy is quite simple and can be accomplished by using a few basic techniques.
Keyword research is one of the most important steps when creating SEO copy. Try Google’s free keyword tool to see which keywords (and search volumes for them) are being used in your business’s industry or niche.
This practice locates exact keywords and phrases that people search for the most when trying to locate specific information. Keyword research should be combined with “pre-click” research. Differences exist in user search intent, from more commerce-driven, to navigational and information based. By conducting pre-click research combined with keyword research before writing copy, you’ll be able to ensure your content contains only the best possible keywords with user relevancy as well as the appropriate density for each word. Density is how often the keyword should appear throughout the document. Don’t worry or analyze too much–just write naturally.
Keyword research should not be taken lightly or rushed. Words should be selected based on validity, volume, uniqueness, competition and how easily back links can have terms included. These words are the very core of web content, and they’ll make or break optimization. Strongly typed back links from other relevant sites are very important, but they, too, must appear naturally.
You can hire an SEO specialist to help determine a proper keyword list and page breakdown (themes). At GingerDomain we provide comprehensive SEO services to our clients to help create greater visibility for their businesses in the world of the internet.
Some useful tips for SEO starters:
1. Make sure during your keyword research that the users are using the words you include in the SEO process.
2. The content writing should sound natural and set an appropriate tone using correct grammar. Search engines tend to like this model for content.
3. Think of a intriguing title that will capture the attention of the reader.
While creating effective SEO content may take some getting used to, it doesn’t have to be difficult. It’s important to remember that the style might be a little different than your normal writing style and will not be the same as creating general copy. You may not get exactly what you want on the first try, but once you begin to publish your content you’ll be able to measure the results and learn which areas need improvement. Your web analytics will tell you how it’s working–or not working. Make sure you know your audience and with practice, SEO writing will become much faster, more focused and second nature to you.
By keeping these general principles in mind and devoting some time, you’ll begin creating highly effective, traffic-generating pages with ease.
Source: www.Entrepreneur.com (By SEO Expert Jon Rognerud at Entrepreneur.com)