Starting a blog is much easy but implementing SEO in it is a very tough task. It is not that simple that one started a blog and started adding contents to it and get a loads of people to see that content. To make people visit your blog you have to work hard on search engine optimization techniques such that you can be found on search engines and people visit your blog.
SEO is basically a technique to help you rank higher on search engine result pages i.e. SERPs. Because search engines like Google, Yahoo, Bing, and Ask can bring a ton of traffic to your site which will not just add value to your blog but you will also make money with it.
Well, SEO is also categorized in two parts; On-page SEO and Off-page SEO
On-Page SEO refers to all the things that can you do ON your blog to get ranked higher on search engine results. These things can be implemented on blog only.
Off-page SEO includes each and every thing which you can do OFF your blog such as Social media marketing, Forum marketing etc.
Our topic is On-Page SEO specifically and we will talk about some major techniques and effective ways to increase your page rankings on SERPs.
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Page Title, Meta Description and Meta Tags:
When it comes to Major SEO factors Page titles play a very crucial role. Each and every pages and posts should have own unique title. The title must include the main KEYWORDS of that page.
As example you have to write a blog post on ‘summer fashion’ as keyword then you can make your title with including this keyword in it. Like “Summer Fashion for Girls” or “summer fashion sale” etc. After implementing this whenever anyone search for summer fashion on search engines your post will have a chance to get on result.
Meta Description and Meta tags are also important things for SEO. Meta Description are important place to include all your keywords for your content for search results. Again if you want to use a page for Summer Fashion then you can include Meta description like Sexiest fashion ever, Latest fashion etc. and same goes for Meta tags also.
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Permalink Structure:
To make yourself on Search engine pages top list it is highly recommended to use search engine friendly permalink structure. This is must for better crawling of your content.
An ideal permalink structure includes keywords in it and these permalink structures can perform better for you. If you are using WordPress you can change your permalink structure in settings tab and then moving to permalink tab.
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Body Tags (H1, H2, H3, etc.)
Writing on blogs is an art and to write better articles you have to look after its structure also. Articles must be break into smaller sections and paragraphs to make it easier to visitors to read. To break them systematically you can use H1, H2, H3 etc. tags.
Basically H1 is the main page title of your content. But to categories your content in better ways you can use H2, h3, H4 etc. tags to it. The best way to use heading is to utilize KEYWORDS in your headings also. A keyword rich heading can be more useful than other ones.
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Keyword Density:
Well, including relevant keywords to your topic is much important as it helps to get on search engines. But using excessive keywords in page can be more harmful for you and you can be banned from search engines.
To avoid this you can use keyword density maximum up to 2-4% in your content. This way you can make maximum profit from your keywords.
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SEO Optimized IMAGE:
Images play a very crucial role in Search engine optimization. Along with this using images in your content makes it much appealing and look better apart from not letting people bored from your contents.
You can use these Images for SEO also with engaging proper keywords to them. To do that you have to only edit ALT TEXT and DESCRIPTION of the images and rest it will do itself.
Verdict:
Doing SEO for any blog or website is not that easy task. Every newbie can’t handle effective settings and optimization for it. So it is better to hire professional SEO Company to do it for you. Yes, there are so many SEO firms which helps people to get their blogs and websites over internet and that too at minimal costs.
Doing SEO is not a game, if not done properly it can get your blog banned from search engines. It is much better to leave them on professionals.