Hackers are constantly breaking into innocent websites and using them to infect visitors with malware, lure them to dodgy sites and infiltrate databases to grab sensitive customer information. But you can avoid trouble or eliminate it quickly by taking some relatively simple steps. Each day, Google identifies 9,500 malware-infected websites, about 4,000 of which are…
Your online presence is a vital part of any sales strategy. But is your website the sales powerhouse it should be? Replicating the effectiveness of the face-to-face sales process online — and getting customers to go from clicking to buying — can be difficult. The good news is that there are a few simple tricks…
The “language of business” is based around the common denominator of currency. Business decisions are made on whether that currency will make you more currency, cover your expenses and leave enough for expansion. But in today’s atmosphere of global trade, the language of business has become a literal term. As more non-English speakers find themselves…
This week we will focus on two additional elements of email marketing that one should keep in mind when reaching out to potential and existing customers on the web. Read on to learn more. Lesson 3: Do: Create value in your e-mailing. Don’t: Attempt to sell with no utility for your subscribers. It’s easy to…
In continuing with our multi-part post on email marketing, we will address another aspect that is extremely logical, simple and easy to think of, yet most organizations fail to keep in mind when using email marketing. Lesson 2: Do: Qualify the e-mail addresses and information about the people and the organizations they represent. Don’t: Carpet…
When’s the last time you read your own website? No, seriously — the last time you looked at every page, clicked every link and read every word on it. If it’s been a while, it’s probably time to refresh both your site’s content and its look. Here is a seven-step program for giving your site…
We now switchover to another aspect of online marketing, through the email channel. In this series, we will talk about several Do’s and Dont’s when dealing with Email Marketing to customers. So lets get started. E-mail can be used by your business to market to customers, alert them to new product offerings, and offer loyalty…
Everybody knows the importance of making a positive first impression, but if you assume prospective customers first encounter your website through its homepage, think again. Natural search results drive users to individual pages that best match each user’s search query, and often that page is not your site’s homepage. On the more than 500 websites…
Every business website should have a “Contact Us” page. It’s a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page? First, study your website analytics to find out how people use your contact page. If you don’t…
In this final part of our three part series on effective communication using your website, we will talk about Credibility of Communication. At the end of the day, no matter how detailed or how hard you try to convince your customers/readers on what you try to communicate, it is important that Credibility is clearly visible…