Every business needs to have a web presence today. And the right way to go about it is to have a website where important information is offered. But what type of website to choose? How to make sure that it is good for you in the long run? Here is a discussion on popular website…
When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur. A recent Survey where nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered…
Is your website driving away customers? If you’re committing these site development sins, it could be costing you more than you know. Being cluttered : Your site can’t be all things to all people. Be selective about the content you decide to put on the site and organize it in a clean and logical manner.…
As Google have always been adding more to its searching criteria for users, Google’s on of the amazing feature ie. Voice Search which I like the most, so you do not have to really type in for any search on website. All you need to do is just speak it and Google fetches you the…
On September 14, 2011, Facebook announced the release of new feature, the Subscribe Button for profile page on Facebook. This new features will help Facebook to support and provide publicly available content, which helps for its position in the search market. Till now, the users did not have a functionality to control over what shall…
You know you must leverage Facebook, Twitter and word-of-mouth marketing to increase awareness of your brand. But the fact is, websites remain infinitely more popular with consumers than all of the business pages on social media sites combined. Only 22 percent of those of us online in the U.S. visit a branded social networking page…
Blogs are a great way to increase your digital presence, making you more visible and “findable” via Google, Bing and the like. They can also be a great way to generate leads. Your blog can function as a kind of triage for your sales team, fielding and answering questions organically via the content you produce…
Facebook has truly altered the way we communicate both personally and professionally. Many businesses are adopting the mantra of creating Facebook Pages, unique to their products and services. A Facebook Page displays information about a business and is shared with Facebook users and the public. Here are some reasons it’s important to create a customized…
Adding video can increase sales when you can personally discuss a certain product and how it works, the benefits of using it, and what “headaches” it can relieve or in other words, make their life easier. With live chat your visitors can instantly discuss their needs with you in “real-time” with “real-time” chat support. Both…
Your website is your most powerful medium of attracting business. This is so because a website has the power to communicate and impress simultaneously. Surely having your own professional website would improve your business performance drastically? It’s not as simple as it seems. The acid-test The ultimate test of any promotional activity is sales, or…