When’s the last time you read your own website? No, seriously — the last time you looked at every page, clicked every link and read every word on it. If it’s been a while, it’s probably time to refresh both your site’s content and its look. Here is a seven-step program for giving your site…
We now switchover to another aspect of online marketing, through the email channel. In this series, we will talk about several Do’s and Dont’s when dealing with Email Marketing to customers. So lets get started. E-mail can be used by your business to market to customers, alert them to new product offerings, and offer loyalty…
Everybody knows the importance of making a positive first impression, but if you assume prospective customers first encounter your website through its homepage, think again. Natural search results drive users to individual pages that best match each user’s search query, and often that page is not your site’s homepage. On the more than 500 websites…
Every business website should have a “Contact Us” page. It’s a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page? First, study your website analytics to find out how people use your contact page. If you don’t…
In this final part of our three part series on effective communication using your website, we will talk about Credibility of Communication. At the end of the day, no matter how detailed or how hard you try to convince your customers/readers on what you try to communicate, it is important that Credibility is clearly visible…
In this piece of our multi-part series on effective communication using your website, we will talk about Content on the website. Content is king to visitors and search engine spiders. That’s why content should never be an afterthought – just something to fill in the white space between images and flashy multimedia presentations. Text content is…
When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages. That’s why it’s so important to…
If you’re just starting out as a web designer, you might still think -erroneously- that creating a site is simply putting good graphics into code, uploading everything to a host, and voilà. Done. Nothing more, nothing less. The truth is, creating a website is a combination of numerous, complicated steps, each one linked to the…
Suppose you check your e-mail one day and find a message from your bank. You’ve gotten e-mail from them before, but this one seems suspicious, especially since it threatens to close your account if you don’t reply immediately. What do you do? This message and others like it are examples of phishing, a method of…
Running a website is an integral part of business, marketing and crucial for anybody looking to hold a presence in nearly any modern industry. For those who don’t know a lot about web development, keeping your website up to date isn’t an easy task. This can be problematic for those who want to frequently update…