Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies need to ask before they invest time and money in a social media campaign. If you don’t know where your customers spend…
Google may redefine diversification by entering the auto manufacturing industry in the future. If you are of the belief that automatic self-parking cars and driving assist are changing driving experience, then Google’s self-driving car is as close to virtual reality one can get in an actual road car. Google who had previously formed alliance with…
When you opt for web development for your business, you cannot just dive straight in without any possible goals or objectives. Just like you plan your business activities, you also need to devise a strategy for web development so that your website fulfils all the goals that have been set. Besides, it is also important…
Social media has been an albatross for most companies. People have become accustomed to receiving discounts and deals on social networks, but discounts rarely create loyal customers and adversely impact the value of those customers. A recent study by Custora measured the purchasing habits of 72 million online shoppers and found that customers who discovered…
The most popular social media website changes the login page design for its users. Current pages have photographs of users in the background. This make the page more lively.
If you’re an aspiring mobile app entrepreneur, your first big decision is which operating system to develop your application for: Apple’s iOS or Google’s Android. The two combined own more than 90 percent market share in the smartphone category, making them the preferred platforms. But while major brands like Yahoo and Twitter have launched iOS…
With the ubiquity of smartphones, it’s easy to get caught up in the app hype. But the question is, should you? While there’s no doubt that mobile applications can be great for keeping customers engaged with your brand, they aren’t right for everyone. Among other reasons, roughly 80 percent of apps get fewer than 1,000…
To stay competitive businesses have to have an online presence. But if you aren’t web savvy, navigating all the ins and outs of creating a website can be confusing. How do you choose a domain name? What must you do to maintain it? And what happens if your domain name expires? 1. Choose a registrar…
Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is the most important design element because it is the basis for all your other materials: stationery, packaging,…
You’ve put tremendous effort into building your website and selecting the products and services you’ll offer your prospective customers. But what happens if people don’t visit your site? Or, worse yet, what happens if they show up but fail to make any purchases? If you aren’t seeing the results you initially hoped for, you might…