To stay competitive businesses have to have an online presence. But if you aren’t web savvy, navigating all the ins and outs of creating a website can be confusing. How do you choose a domain name? What must you do to maintain it? And what happens if your domain name expires? 1. Choose a registrar…
DetailsThe digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google’s Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how “backlinks” should be created. Links that go…
DetailsIf you plan to sell anything online, having an e-commerce plan is as important as your original business plan. The first step in writing an e-business plan is to decide what kind of experience you want your online customers to have. Think not only about today but also two and five years down the road.…
DetailsBefore you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is the most important design element because it is the basis for all your other materials: stationery, packaging,…
DetailsWhen it comes to email marketing, you can craft the ideal subject line, creative copy and a great offer. But if you don’t have an extensive list of active email subscribers to send your message to, nothing else really matters. How do you expand your email list? What are the rules you should follow? You…
DetailsBecause Google gives out such little information about the internal workings of its algorithms, it’s nearly impossible to say with certainty what issues webmasters can expect to face in 2013. Digital marketers failed to predict the widespread changes that would result from 2011’s Panda update, just as they couldn’t foresee the scope of the 2012…
DetailsInternet marketing can be a minefield. There’s no official textbook on proper strategy or tactics. It’s up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn’t. Since becoming an SEO consultant company several years ago, We’ve stumbled over many of these…
DetailsYou’ve put tremendous effort into building your website and selecting the products and services you’ll offer your prospective customers. But what happens if people don’t visit your site? Or, worse yet, what happens if they show up but fail to make any purchases? If you aren’t seeing the results you initially hoped for, you might…
DetailsThere are thousands of web hosting companies — the services that essentially connect your site to the internet. So how does an entrepreneur choose the one that’s right for his or her business? To ensure that your hosting company supports your business needs and doesn’t create unnecessary hurdles to your website’s success, you first need…
DetailsIn business, you only get one chance to make a good first impression, and your company’s website is no different. When customers arrive at your site they should instantly have a clear understanding of who you are and what you do. But statistics show that many small-business websites lack the basics, which puts them at…
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