YouTube’s One Channel redesign rolls out today, with all channels automatically migrated to the new layout. This update replaces the previous background graphic with a responsive banner image that resizes to fit any screen, allowing brands to keep the same look and feel on all viewing platforms. The new design also gives brands the ability…
DetailsAfter you’ve produced a video for your business, the next step is to upload it to your branded YouTube page. This is a relatively simple process, although you do need to provide accompanying text to both describe the content and enable users to find the video. Approach uploading and describing a video just as you…
DetailsAs a result of recent search engine algorithm updates, high-quality content must be an integral element of a company’s website and overall online marketing strategy. A constant stream of good content on your website shows the search engines — as well as increasingly savvy customers — that your company is active and is a source…
DetailsIf your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. Is your business ready to reap some of those online sales? Launching an online store can be challenging for small businesses, which are often short on time, budget and staff. But ecommerce vendors…
DetailsIf Google’s Penguin algorithm change had your online business scrambling, get ready for another significant search update. Matt Cutts, head of Google’s web spam team, has confirmed on Twitter that Google’s latest iteration of the Penguin update will be rolling out within the next few weeks. Called “Penguin 2.0” by Cutts, the update is widely…
DetailsWith the ubiquity of smartphones, it’s easy to get caught up in the app hype. But the question is, should you? While there’s no doubt that mobile applications can be great for keeping customers engaged with your brand, they aren’t right for everyone. Among other reasons, roughly 80 percent of apps get fewer than 1,000…
DetailsForget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens. “Nearly every business needs to adapt to reach consumers effectively on any screen, “There are two basic strategies for building websites that display well on all devices: responsive and adaptive,” Responsive sites…
DetailsEmail inboxes are busy, and you need a way to make your email link request stand out from hundreds of others. Here are 12 elements your link requests should contain, followed by the logic behind them. Although these may seem obvious, the overwhelming majority of link requests don’t contain them, so adopting these practices will…
DetailsMany small-business websites were created to look gorgeous on a full-size computer monitor. But with more people accessing the web over mobile devices, it’s no longer one-size-fits-all. One of the more efficient and effective ways to serve all your users well is to build — or redesign — your site using responsive web design. This…
DetailsBecause search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn’t properly optimized for search, it’s most likely missing out on a significant amount of traffic from the search engines, including from…
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