When’s the last time you read your own website? No, seriously — the last time you looked at every page, clicked every link and read every word on it. If it’s been a while, it’s probably time to refresh both your site’s content and its look. Here is a seven-step program for giving your site…
DetailsWe now switchover to another aspect of online marketing, through the email channel. In this series, we will talk about several Do’s and Dont’s when dealing with Email Marketing to customers. So lets get started. E-mail can be used by your business to market to customers, alert them to new product offerings, and offer loyalty…
DetailsEverybody knows the importance of making a positive first impression, but if you assume prospective customers first encounter your website through its homepage, think again. Natural search results drive users to individual pages that best match each user’s search query, and often that page is not your site’s homepage. On the more than 500 websites…
DetailsEvery business website should have a “Contact Us” page. It’s a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page? First, study your website analytics to find out how people use your contact page. If you don’t…
DetailsIn this final part of our three part series on effective communication using your website, we will talk about Credibility of Communication. At the end of the day, no matter how detailed or how hard you try to convince your customers/readers on what you try to communicate, it is important that Credibility is clearly visible…
DetailsIn this piece of our multi-part series on effective communication using your website, we will talk about Content on the website. Content is king to visitors and search engine spiders. That’s why content should never be an afterthought – just something to fill in the white space between images and flashy multimedia presentations. Text content is…
DetailsWhen it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages. That’s why it’s so important to…
DetailsIf you’re just starting out as a web designer, you might still think -erroneously- that creating a site is simply putting good graphics into code, uploading everything to a host, and voilà. Done. Nothing more, nothing less. The truth is, creating a website is a combination of numerous, complicated steps, each one linked to the…
DetailsMany companies throughout the world today are operating their business with no website. When the internet keeps moving forward and advancing, your business needs to advance as well. If companies do not own or operate an online business as well as a physical business, they will lose out on sales and additional profits. There are…
DetailsSummary: Can your Web site handle the demands of a visitor or transaction spike? Here are some suggestions for getting the planning started. Realistically, any small business hoping to add extra capacity or bandwidth to its web site or e-commerce platform has to find a suitable hosting provider. But if you’re the sort of manager…
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