Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is the most important design element because it is the basis for all your other materials: stationery, packaging,…
When it comes to email marketing, you can craft the ideal subject line, creative copy and a great offer. But if you don’t have an extensive list of active email subscribers to send your message to, nothing else really matters. How do you expand your email list? What are the rules you should follow? You…
Because Google gives out such little information about the internal workings of its algorithms, it’s nearly impossible to say with certainty what issues webmasters can expect to face in 2013. Digital marketers failed to predict the widespread changes that would result from 2011’s Panda update, just as they couldn’t foresee the scope of the 2012…
Internet marketing can be a minefield. There’s no official textbook on proper strategy or tactics. It’s up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn’t. Since becoming an SEO consultant company several years ago, We’ve stumbled over many of these…