If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. Is your business ready to reap some of those online sales? Launching an online store can be challenging for small businesses, which are often short on time, budget and staff. But ecommerce vendors…
If Google’s Penguin algorithm change had your online business scrambling, get ready for another significant search update. Matt Cutts, head of Google’s web spam team, has confirmed on Twitter that Google’s latest iteration of the Penguin update will be rolling out within the next few weeks. Called “Penguin 2.0” by Cutts, the update is widely…
With the ubiquity of smartphones, it’s easy to get caught up in the app hype. But the question is, should you? While there’s no doubt that mobile applications can be great for keeping customers engaged with your brand, they aren’t right for everyone. Among other reasons, roughly 80 percent of apps get fewer than 1,000…
Forget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens. “Nearly every business needs to adapt to reach consumers effectively on any screen, “There are two basic strategies for building websites that display well on all devices: responsive and adaptive,” Responsive sites…
Email inboxes are busy, and you need a way to make your email link request stand out from hundreds of others. Here are 12 elements your link requests should contain, followed by the logic behind them. Although these may seem obvious, the overwhelming majority of link requests don’t contain them, so adopting these practices will…
Many small-business websites were created to look gorgeous on a full-size computer monitor. But with more people accessing the web over mobile devices, it’s no longer one-size-fits-all. One of the more efficient and effective ways to serve all your users well is to build — or redesign — your site using responsive web design. This…
Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn’t properly optimized for search, it’s most likely missing out on a significant amount of traffic from the search engines, including from…
To stay competitive businesses have to have an online presence. But if you aren’t web savvy, navigating all the ins and outs of creating a website can be confusing. How do you choose a domain name? What must you do to maintain it? And what happens if your domain name expires? 1. Choose a registrar…
The digital marketing world has seen more changes in the past two years than over the last 10 years combined, thanks to the release of Google’s Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how “backlinks” should be created. Links that go…
If you plan to sell anything online, having an e-commerce plan is as important as your original business plan. The first step in writing an e-business plan is to decide what kind of experience you want your online customers to have. Think not only about today but also two and five years down the road.…