Going Mobile: Does Your Business Need an App?

With the ubiquity of smartphones, it’s easy to get caught up in the app hype. But the question is, should you? While there’s no doubt that mobile applications can be great for keeping customers engaged with your brand, they aren’t right for everyone. Among other reasons, roughly 80 percent of apps get fewer than 1,000…

How to Make Your Website More Mobile-Friendly

Forget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens. “Nearly every business needs to adapt to reach consumers effectively on any screen, “There are two basic strategies for building websites that display well on all devices: responsive and adaptive,” Responsive sites…